ChatGPT Images 2.0 Just Solved Creation. Distribution Is Still Broken.
OpenAI's new image model is the best thing anyone has shipped. But ChatGPT can't post anywhere. The next year is a race for the distribution layer.
Hello
I'm Archie Roberts, co-founder of rheos.app. This is what I'm building, how I got here, and why I'm writing about it.
Building a Social Media Content Creation App for Small Businesses
Why we built rheos.app, the problem it solves, and where we're at 7 months in.
Meta's New AI Model Means Your Business Needs to Post More, Not Less
Meta's new model searches live across Facebook, Instagram, WhatsApp and Threads — multimodally. If your business isn't posting consistently, you're about to become invisible.
Claude Opus 4.7 has the full toolbox
Opus 4.7 is the first model where using tools actually works end to end, and that changes what tech companies need to optimise for.
How I Connect MCP Servers to Claude Code to Reduce App Development Feedback Gaps
How 20+ MCP servers close the feedback gaps that slow down small-team development — real examples from building a SaaS with Claude Code.
How I'm Building 3 SaaS Apps Using Claude Code
How one Claude Code setup powers three products — a social media platform, an investment tool, and a knowledge OS — using layered config, custom skills, MCP servers, and a shared knowledge vault.
Development Stack for Building a Viral Social Media AI App
Every layer of the tech stack behind rheos.app — and how AI tooling lets two founders ship like a team of ten.
How Claude Remembered What It Was Building
Claude starts every conversation from zero. Skills and hooks are how I gave it persistent memory of our stack, our patterns, and our decisions.
How I Search Everything I've Ever Told Claude
How I turned an Obsidian vault into a searchable, embeddable knowledge system with a multi-model AI council and an MCP server for Claude.
Claude Now Knows What Stocks I Own
How I built an MCP server so Claude can see my investment portfolio, and a dashboard to go with it.
I'm Building Two AI Apps: Holistic Investment Management for Retail Investors and a Science-Backed Supplement Marketplace
Two AI apps at different stages — making professional-grade tools accessible to normal people through AI.
Why You Need a Model Council, Not a Model
Meta's new model fills the real-time social media search gap that Grok has been covering. But the real play is using multiple models together — and I'm building an app around that.